5 Gyres Case Study

5 Gyres Case Study
monkeyadmin
May 19, 2015

In 2014 we worked with 5 Gyres Institute to craft a PSA for the plastic Microbeads issue. With a tiny budget, we developed and shot a 5 minute PSA that told the story.

At the time, the plastic Microbead issue was relatively unknown. But in the coming months the campaign would contribute to the following developments:

National & Local Press including stories in KCET, Whole Foods, Surfrider, Yahoo, Vice, TakePart, and Time Magazine.

Voluntary bans by multiple corporations including Procter & Gamble, Unilever, Johnson & Johnson and L’Oreal vow to phase out microbeads in their product(s).

In May of 2015, California banned Microbeads!

New Jersey and Illinois have also successfully banned microbeads. Policy Changes in the works include pending legislation (various stages) in 15 states including Connecticut, Hawaii, Washington, and Oregon!

TWEETS

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