Social Action Films That Matter

A recent article from MovieMaker magazine, where Scott and other filmmakers discuss social action films: Scott Ryan: Promotional campaigns always set the success for films. First the film has to be amazing or at least controversial/compelling.  Awards and celebrity endorsements, no doubt, have a huge effect on the virality and eventual viewing of any film. Documentaries are a harder sell than scripted films, so having a friend share with you or share via social media is an endorsement of the importance or quality of the film. Sometimes sending a DVD or a link to an assistant can get you a bit of PR that you could never pay for. In the case of ...